United Soybean Board (USB) is a U.S. farmer-funded organization working to commercialize biobased products using soybean derivatives, including new high oleic soybean oil. Benefits include: performance, high quality, environmental, cost and sustainability from a renewable resource. USB-funded successes include soy-based paints and coatings, polyurethane foam, composites, adhesives, and rubber being used by such market leaders as Sherwin-Williams, Rust-Oleum, Ford Motor Company, Lear Corporation, John Deere, Columbia Forest Products and Goodyear. USB is currently funding research to develop new products for asphalt, lubricants, oil and gas exploration, and surfactants.